How to Track Your Brand’s Visibility Across Multiple AI Search Engines

As AI-driven search reshapes how users find information, Generative Engine Optimization (GEO)—sometimes called AI Visibility or Answer Engine Optimization (AEO)—is becoming essential. It’s no longer enough to rank on Google; you need visibility in AI chatbots and answer summaries from platforms like ChatGPT, Gemini, Claude, Perplexity, Google’s AI Overviews, Microsoft Copilot, and more.

🤖 What Is GEO?

GEO focuses on ensuring your brand appears (and is cited) in AI-generated responses. That means:

• Share of Voice – How often your brand surfaces vs competitors

• Mentions & Citations – Whether AI chats mention your brand and link to your URLs

• Prompt/Query Coverage – How your content performs across the specific questions users ask AI

• Sentiment & Accuracy – Ensuring AI portrays you accurately and positively (LinkedIn, Wikipedia, willowtreeapps.com, Nick Lafferty, Profound)

📊 Top GEO Tools to Monitor AI Visibility

Here’s a curated list of effective tools to help you gain visibility across AI platforms:

1. Profound

   • Tracks brand mentions, share-of-voice, citations across ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot, and more (Profound)

   • Unique features like Agent Analytics to see AI crawler behavior

   • Offers strategic recommendations and enterprise-level support

2. Anvil (joinanvil.com)

   • Enables visibility tracking across ChatGPT, Gemini, and Claude (Anvil, Anvil)

   • Provides metrics like mention rate, average rank position, and share-of-voice

   • Suggests structural and semantic changes to boost visibility (Anvil)

   • Offers self-serve, startup-friendly pricing starting at ~$249/mo (Anvil)

3. Writesonic GEO Tool

   • Offers prompt-based tracking across major AI models

   • Integrates visibility insights with content creation and SEO capabilities (Writesonic)

   • Available as part of the Writesonic suite for around $79/mo

4. Otterly.ai

   • Tracks brand mentions and citations on ChatGPT, Perplexity, and Google Overviews (Writesonic, Profound)

   • Offers prompt generator, country-specific monitoring, and free tier

5. Peec AI / Scrunch AI

   • Provide structured reports and persona-driven analysis

   • Good for B2B marketers and niche brands focused on structured visibility (Hall, Writesonic, Search Engine Land)

6. Adobe LLM Optimizer

   • Launched July 2025 within Adobe Experience Cloud (investors.com)

   • Enables enterprise-level monitoring of AI-driven referral traffic and discoverability

📌 Choosing the Right Tool

🛠️ Implementation Plan

1. Define Top Prompts
   Select 20–50 key prompts (e.g., “best [your product] AI tool,” “how to integrate [your brand] with ChatGPT”).

2. Start with Self-Serve
   Use Anvil, Otterly, or Writesonic to launch prompt-level tests and gather initial visibility. These tools help you identify which AI answers surface your brand and where gaps exist.

3. Scale to Enterprise
   Once you want deeper insights—AI crawler behavior, technical optimization—step up to Profound or Adobe LLM Optimizer. These provide advanced analytics, strategic support, and integration with web analytics.

4. Optimize Content Strategically
   Use insights to:

   • Improve content where AI crawlers reference your brand

   • Add structured data, FAQs, llms.txt files, AI-align content formatting (Wikipedia, willowtreeapps.com, Profound, LinkedIn, Writesonic, The Wall Street Journal)

   • Boost citation likelihood via clear, authoritative answers

5. Benchmark & Report
   Quarterly review across share-of-voice, referral traffic, competitor visibility, and sentiment. Blend with traditional SEO KPIs.

✅ Sample Action Timeline

• Month 1: Deploy Anvil or Writesonic to track base-level AI visibility

• Month 2: Analyze top 10–20 prompts for mentions and citations

• Month 3: Create/optimize content using structured metadata + prompt cues

• Month 4: Scale to Profound or Adobe for crawler analytics and refined strategy

• Ongoing: Quarterly benchmarking + blend GEO insights with SEO

Why Act Now?

• A Wall Street Journal report highlights a new wave of GEO-focused startups like Profound and Athena gearing up for AI’s dominance (Wikipedia, Writesonic, Search Engine Land, The Wall Street Journal)

• Financial Times notes that 80% of consumers use AI-generated content for at least 40% of searches, risking a 25% drop in traditional SEO traffic if not optimized (Financial Times)

• The shift from “10 blue links” to conversational AI means GEO is now mission-critical for brand discovery

🔑 Final Thoughts

AI search engines are now a key traffic source—and they require targeted visibility strategies. Track, optimize, and benchmark using GEO tools like Anvil, Profound, Otterly, and Adobe LLM Optimizer to ensure your brand is found, cited, and trusted in conversational AI results.

By incorporating these tools into your SEO stack, you’ll capture both traditional and AI search visibility—keeping your brand front-and-center in 2025 and beyond.