GEO
5 Best Generative Engine Optimization Brands for AI
Irene Chan
Jul 31, 2025
With SEO changing so quickly, a big question is starting to surface:
Are traditional SEO tools still enough? Or do you need a separate set of tools built for GEO (Generative Engine Optimization)?
While SEO tools help you rank in Google, they weren’t built to track how your brand appears in AI-generated answers. That’s where GEO tools come in.
In this blog post, we’ll talk about:
How they help your brand show up in ChatGPT, Claude, Perplexity, and more.
And five of the best GEO platforms available today.
Plus, how to choose the right one for your team.
Let’s get into it.
What is a Generative Engine Optimization Brand?
A Generative Engine Optimization (GEO) brand is a tool or platform designed to help companies appear in AI-generated responses, including:
Perplexity
Claude
Gemini
GEO brands track where your content or brand is mentioned in LLM outputs and offer guidance to improve your visibility in AI search.
Unlike SEO tools that optimize for Google rankings, GEO tools optimize for being part of the conversation inside generative answers.
While GEO brands are often associated with tools, the industry is growing at an unprecedented rate. New features and companies are added frequently. For example, GEO brands may also refer to companies and agencies that specialize in optimizations for generative engines, AI platforms, or LLMs.
Read more about our post GEO vs SEO to learn more about the differences.
Pro tip: If you want to test drive how GEO tools work in action, try Anvil for free. With Anvil, you can see how your brand appears in ChatGPT and how you’re performing compared to your competitors.
How GEO Tools Measure AI Visibility
GEO tools simulate all the potential queries that users could ask about your brand. For example, Anvil can run 3000 prompts or questions related to your brand.
Currently, it’s the best way to understand what LLMs are saying about your brand.
Here are the data that most GEOs offer:
AI visibility scores: These show how often your brand appears in AI answers across different platforms.
Prompt-level tracking: Instead of generic stats, you can see exactly which prompts triggered a mention of your brand.
Citation: Are you being quoted from your blog or paraphrased from a third-party article?
Competitive benchmarking – Most GEO tools allow you to compare your visibility with that of your competitors.
Optimization recommendations – Some tools suggest next steps, such as which topics to write about.
Read more on how to track your brand visibility manually.
Top 5 GEO Tools
1. Anvil – Best for End-to-End AI Brand Tracking
If you’re just getting started with GEO or want a full dashboard that answers, “Where does my brand show up in AI?”—Anvil is the first stop I recommend.
Anvil makes it incredibly easy to see how your brand is performing across LLMs. It’s clean, visual, and very user-friendly. Despite the vast amount of data it pulls in, the platform never feels overwhelming.
Key Features:
Query & Topic Monitoring: Track the exact questions users are asking—and see how your brand shows up (or doesn’t) across AI-generated responses.
Competitor Benchmarking: See how often competitors are mentioned, which queries they’re winning, and how your visibility stacks up side by side.
Content Gap Analysis: Get clear, prioritized recommendations on what to publish next to close visibility gaps and surface more prompts.
LLM Ranking Optimization: Anvil analyzes how LLMs interpret your site’s structure, metadata, and on-page content—then tells you what to fix to increase inclusion.
Brand Mention Tracking: Get notified when your brand shows up in ChatGPT, Perplexity, Gemini, or Claude—so you’re never out of the loop.
Best of all, you can also create content within Anvil. It’s a close-loop system that allows you to get the data and turn the data into actual pieces of content.
Pricing: Starts at $99/month for 3,000 prompts with one seat; higher tiers are available at $249 and $499/month for additional seats and prompts.
Best for: Teams that want a single, powerful dashboard to track, optimize, and grow AI visibility.
2. Otterly.ai – Best for Brand Safety & Competitive Monitoring
Otterly is another GEO tool that allows you to see how your brand is mentioned in the most popular LLMs. What’s different about it is that it also includes how your brand shows up in Google AI Overviews.
Key Features:
Conduct keyword research and identify the relevant keywords
Link citation analysis
Custom reports for your brand and competitors
AI Platforms: Google AI Overview, ChatGPT, Perplexity, Microsoft Copilot
Pricing: Free trial; Lite plan $29/month for 10 prompts, Standard $189/month, Pro $989/month
Best For: Smaller teams who are on a budget and would like to get started with GEO tools without investing heavily in monthly subscriptions.
3. Peec AI – Best for Regional & Multilingual Tracking
If you’re looking for a GEO platform that keeps things simple but smart, Peec AI is worth a look.
Peec focuses on delivering clean, prompt-level insights across major LLMs like ChatGPT, Perplexity, Claude, and Gemini. It doesn’t overwhelm you with features, but it does provide exactly what you need to understand how your brand is presenting itself.
Key Features:
Visibility tracking across multiple LLMs with percentage‑based visibility scores.
Competitor benchmarking to compare how often your brand appears versus others.
Source analytics so you can see which websites AI engines cite most (and whether you’re included)
Sentiment and prompt-level metrics for clarity on tone and context.
AI Platforms: ChatGPT, Perplexity, Claude, Gemini
Pricing: $102/month USD for the basic plan, which includes 25 prompts and unlimited seats; higher tiers are available.
Best For: For growing teams that need access to AI visibility stats without paying extra for each seat.
4. Writesonic GEO Tool – Best for Combined Visibility & Content Optimization
Writesonic’s AI Traffic Analytics reveals when ChatGPT, Claude, Perplexity, and Gemini bots visit your site, which pages they read, and whether those pages get cited in responses that drive real human visits. It's a missing layer that traditional analytics platforms just don’t cover.
Key Features:
Tracks all visits from AI crawlers in real time.
Shows which pages are most frequently accessed and cited by AI engines.
Tracks downstream traffic from human users who clicked through AI-generated answers.
AI Platforms: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews
Pricing: Free trial available; GEO feature is included in the $199/month USD plan.
Best For: Content teams that want visibility monitoring and AI‑optimized content creation in one integrated platform.
5. Profound – Best for Traffic‑Linking GEO Metrics
If you’re managing a global brand or a multi-product company and need enterprise-level AI visibility, Profound is built for you.
Key Features:
Track AI-sourced traffic via integrations with Google Analytics, Vercel, Netlify, and AWS.
Access conversation trends, prompt-level visibility, and AI shopping presence (Enterprise plan).
Built-in tools for content recommendations, unlimited content generation, and actionable insights.
Export options in CSV/JSON and API access (Enterprise only).
AI Platforms Covered: ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot.
Pricing: Starts at $499/month for the basic plan with 24,000 unique prompts.
Best For: Enterprise teams needing a link between AI visibility and actual web traffic/ROI reporting.
How to Choose the Right GEO Brand
Choosing a GEO platform isn't just about picking the one with the most features (or prompts). It’s about choosing the one that fits your stage, goals, and team workflow.
Here are a few things to consider before committing to a platform:
Know Where Your Brand Stands Today
If your company is newer or hasn’t been publishing much content, don’t expect loads of data in LLMs just yet—and that’s okay.
Start with tools that offer a lower monthly price tag with fewer prompts. This allows you to test the waters without committing to a high-tier monthly subscription. You can always upgrade once you get more data.
Understand How Often You Need Data Updates
Some tools run reports daily, others refresh weekly. If your marketing team works in weekly sprints or you need to stay on top of evolving LLM citations (e.g., for a product launch), look for daily tracking capabilities.
If you’re okay with a monthly overview and deeper audits, a lighter plan may work just fine.
Think About Who Will Use It (and How Many People)
Is this just for your SEO lead? Or are your content, PR, product, and leadership teams also going to peek at the data?
If collaboration and internal visibility matter, look closely at user limits, dashboards, and how shareable/exportable the insights are.
Match the Tool to Your GEO Plan
Do you just want to monitor mentions, or are you also planning to optimize content based on that data?
If your goal is to improve AI visibility through structured content, schema changes, and prompt-driven strategy, choose a tool that gives content recommendations.
Better yet, choose tools like Anvil that can also write the content for you.
Final Take
As LLMs reshape how people search, research, and make decisions, showing up in generative answers is becoming just as important as showing up in SERPs.
GEO tools help you bridge that gap. They show you where your brand stands in AI platforms today, where competitors are outpacing you, and what to prioritize next.
You don’t need to overhaul your entire strategy to get started. Pick one tool. Track a few prompts. Review where you're showing up (and where you're not). Then make small, consistent changes.
FAQs about GEO Brands and Tools
Can I use GEO tools alongside traditional SEO tools?
Absolutely. GEO tools add a new layer of visibility—into AI engines—while SEO tools help with Google rankings, backlinks, and optimization.
Do these platforms require coding or technical setup?
Most are plug-and-play dashboards. Some require schema markup input or sitemap submission. Writesonic also offers built-in optimization to help with technical requirements.
What’s a “prompt” in GEO tool pricing?
In GEO tools, a prompt is a simulated user question monitored across AI engines. Each plan allows a certain number of prompts monthly.
What is sentiment tracking in GEO tools?
Sentiment tracking in GEO tools analyzes how your brand is portrayed in AI-generated responses—positive, negative, or neutral—so you can monitor tone, spot risks, and adjust messaging accordingly across ChatGPT, Perplexity, and other LLMs.
Are free trials available for these platforms?
Yes, tools like Anvil, Writesonic, and Peec provide free trials. Make sure to check each site to see how long the free trials are and if a credit card is required.