Top 12 Recruiting Brands in ChatGPT
Daniel Siryakov
Jul 13, 2025
Top 12 Recruiting Brands in ChatGPT
Rankings & Proven Strategies to Boost Your Brand
Recruiting technology is evolving faster than ever, and standing out in a crowded market means more than just ranking high on Google. In 2025, visibility on AI-powered platforms like ChatGPT is a game-changer for recruiting tech brands and Applicant Tracking System (ATS) providers. As HR leaders, talent acquisition teams, and recruiters increasingly turn to AI for reviews and recommendations, the key question is: How does your recruiting software rank in ChatGPT?
Leveraging the latest 2025 data from Anvil, this comprehensive guide reveals the best recruiting tech brands according to ChatGPT, highlights critical trends shaping the future of talent technology, and provides actionable tips to help your brand climb the AI search rankings.
Data-Driven Methodology: How the Top Recruiting Tech Brands Were Ranked
Our in-depth analysis draws from over 50,000 ChatGPT conversations where leading recruiting software and ATS platforms were mentioned. Sourced from Anvil’s 2025 database, our rankings are based on:
Share of Voice: The percentage of total brand mentions within all ChatGPT conversations.
Mention Count: The total times each recruiting tech brand appears in AI-generated responses.
Average Ranking: The typical position your brand holds when listed among competitors.
Mention Rate: The frequency of your brand’s inclusion across all AI conversations.
These transparent, data-driven metrics provide the most accurate picture of which recruiting tech companies are leading the conversation in 2025—and why.
2025 ChatGPT Leaderboard: Top 20 Recruiting Tech Brands
Rank | Recruiting Tech Brand | Share of Voice | Mentions | Avg. Ranking | Mention Rate |
|---|---|---|---|---|---|
1 | lever.co | 6.04% | 3,388 | 3.14 | 62.7% |
2 | smartrecruiters.com | 5.35% | 3,003 | 4.61 | 55.5% |
3 | greenhouse.io | 5.17% | 2,903 | 3.11 | 53.7% |
4 | icims.com | 4.93% | 2,768 | 5.14 | 51.2% |
5 | jobvite.com | 4.57% | 2,563 | 5.22 | 47.4% |
6 | workable.com | 3.11% | 1,748 | 5.32 | 32.3% |
7 | beamery.com | 2.86% | 1,603 | 4.42 | 29.7% |
8 | bullhorn.com | 2.77% | 1,553 | 5.98 | 28.7% |
9 | workday.com | 2.70% | 1,518 | 5.01 | 28.1% |
10 | hirevue.com | 2.61% | 1,466 | 4.34 | 27.1% |
11 | gem.com | 2.42% | 1,356 | 3.88 | 25.1% |
12 | hireez.com | 2.41% | 1,353 | 3.80 | 25.0% |
Source: Anvil, 2025—Top Recruiting Tech Brands in ChatGPT Conversations
Key Trends and Insights: What the 2025 ChatGPT Rankings Reveal
1. Leading the Pack: Lever, Greenhouse, and SmartRecruiters
Lever.co commands the highest share of voice and maintains a top average ranking in ChatGPT’s AI-powered recommendations. Greenhouse.io and SmartRecruiters.com follow closely, proving that sustained brand authority and positive sentiment are vital for dominating AI-driven talent acquisition searches.
2. Size Is Not Everything in Recruiting Software SEO
Legacy players like Workday and iCIMS maintain high visibility, but innovative platforms such as Gem.com and Hireez.com are gaining ground by targeting niche recruiting needs and optimized keyword strategies. Specialized solutions are winning in high-intent, low-competition queries.
3. Ranking Position Matters More Than Mention Volume
LinkedIn.com maintains the best average ranking, reflecting that quality and authority of mentions can outweigh sheer volume. Brands that are consistently recommended as “best recruiting software” or “top ATS” see outsized returns in AI search visibility.
4. Intense Competition at the Top
The top five recruiting tech brands capture over 25% of total share of voice within ChatGPT, making small improvements in content strategy or keyword targeting highly impactful for moving up the leaderboard.
5. Niche Brands Are Disrupting the Market
Emerging platforms like Paradox.ai, Fetcher.ai, and Manatal.com are leveraging specialized features and geo-targeted content to break through in specific HR tech segments, proving that focused SEO and AI content optimization can outperform generalist competitors.
Why ChatGPT Rankings Matter for Recruiting Tech Brands
The shift to AI-powered discovery is transforming the way HR teams, staffing agencies, and enterprise buyers research recruiting technology. Traditional SEO is essential, but optimizing for conversational AI like ChatGPT is now critical for:
Increasing brand awareness and market share in the recruiting software space
Generating high-quality, intent-driven leads from AI-powered recommendations
Building trust and authority in B2B HR tech and ATS markets
Capturing geo-targeted search traffic for local and global recruiting solutions
If your recruiting platform is not prominent in ChatGPT’s answers, you risk missing out on the next wave of digital buyers.
Actionable Strategies to Improve Your Recruiting Software’s ChatGPT Ranking
Want your ATS or recruiting tech solution to rank higher in ChatGPT and other AI-driven search platforms? Start with these proven tactics:
1. Optimize Content for Conversational and Long-Tail Keywords
Ensure your website and landing pages answer the questions HR professionals, recruiters, and talent acquisition teams ask in ChatGPT, such as “best ATS for healthcare recruiting” or “top recruiting software for tech startups.”
2. Cultivate Natural Brand Mentions in Authoritative Content
Partner with industry influencers, encourage customer reviews, and contribute to high-authority blogs. User-generated content, expert Q&As, and testimonials often feed directly into AI training data.
3. Implement Structured Data and FAQ Schema
Use schema markup to highlight your product features, integrations, and unique selling points. Well-structured data makes your recruiting solution easily discoverable by both search engines and AI assistants.
4. Monitor Brand Sentiment and Context
Track not just how often your brand is mentioned, but the tone and relevance of those mentions. Positive sentiment and expert context increase your likelihood of being featured as a top recruiting tech recommendation.
5. Double Down on Niche and Geo-Targeted Use Cases
Create dedicated content for industries, regions, and company sizes where you excel. For example, target keywords like “best ATS for SMBs in Europe” or “recruiting software for remote teams in the US.”