Top 14 Travel Brands in ChatGPT in 2025
Daniel Siryakov
Jul 13, 2025
The Top Travel Brands in ChatGPT: 2025 Leaderboard & How to Improve Your Rankings
The digital travel landscape is evolving rapidly, and artificial intelligence is at the forefront of this transformation. As travelers increasingly turn to platforms like ChatGPT for trip planning and booking recommendations, visibility within these AI-driven environments is now a critical competitive advantage. But which travel brands are winning the ChatGPT game in 2025, and how can your brand climb the ranks? Let’s dive into the data and strategies defining success in this new era.
Methodology: How We Ranked the Top Travel Brands
This leaderboard is powered by 2025 data from Anvil, analyzing performance across key metrics in ChatGPT’s responses:
Share of Voice: How often a brand is mentioned relative to competitors.
Mention Count: The total number of times a brand appears.
Average Ranking: The typical position a brand holds when surfaced in ChatGPT queries.
Mention Rate: The proportion of relevant queries in which the brand appears.
These factors collectively shape a brand’s visibility and influence in AI-driven user journeys.
ChatGPT 2025 Travel Leaderboard
Rank | Brand | Share of Voice | Mention Count | Avg. Ranking | Mention Rate |
|---|---|---|---|---|---|
1 | expedia.com | 4.16% | 7,254 | 3.29 | 48.10% |
2 | booking.com | 3.35% | 5,844 | 3.81 | 38.75% |
3 | kayak.com | 2.64% | 4,610 | 4.68 | 30.57% |
4 | airbnb.com | 2.52% | 4,396 | 4.25 | 29.15% |
5 | priceline.com | 1.84% | 3,216 | 5.20 | 21.33% |
6 | tripadvisor.com | 1.71% | 2,977 | 5.11 | 19.75% |
7 | google.com | 1.57% | 2,734 | 5.02 | 18.13% |
8 | travelocity.com | 1.39% | 2,419 | 5.43 | 16.04% |
9 | skyscanner.net | 1.36% | 2,376 | 4.33 | 15.76% |
10 | hotels.com | 1.08% | 1,890 | 4.76 | 12.53% |
11 | vrbo.com | 1.04% | 1,812 | 3.41 | 12.02% |
12 | hopper.com | 1.01% | 1,757 | 5.06 | 11.65% |
13 | hotwire.com | 0.91% | 1,589 | 5.68 | 10.54% |
14 | orbitz.com | 0.87% | 1,520 | 4.98 | 10.08% |
Source: Anvil, 2025
Key Insights from the 2025 ChatGPT Travel Rankings
Expedia Leads by a Significant Margin
With a 4.16% share of voice and nearly 7,300 mentions, Expedia holds a commanding position in ChatGPT’s travel recommendations, outpacing its nearest competitor by over 20%.High Mention Rate = High Visibility
Brands with mention rates above 25%—such as Expedia, Booking.com, Kayak, and Airbnb—consistently achieve top average rankings. This indicates the importance of not just being present, but being present often.Niche Players Hold Their Own
While the top four brands dominate, niche platforms like Skyscanner and Vrbo punch above their weight, achieving strong average rankings relative to their share of voice.Average Ranking Matters More Than Total Mentions
Vrbo, for example, appears less frequently than some competitors but secures an average ranking of 3.41—better than many with higher mention counts. This shows that placement in ChatGPT results can be more impactful than sheer volume.The Gap is Closing
The difference in share of voice between mid-tier brands (Priceline, TripAdvisor, Google) is narrowing, suggesting a more competitive landscape and greater opportunity for challengers to rise.
What This Means for the Travel Industry
The rise of AI-driven recommendation engines like ChatGPT is reshaping how travelers discover and select brands. Securing a top spot in these platforms is no longer just about traditional SEO; it’s about optimizing your brand for conversational AI, which synthesizes information differently than search engines.
Brands that invest in AI visibility strategies are capturing a disproportionate share of digital bookings and customer trust. The leaderboard reveals that competitive dynamics are shifting—and that established players are being challenged by agile, content-rich brands that understand how to engage both algorithms and users.
How to Improve Your Brand’s ChatGPT Rankings
If you aim to climb the ChatGPT leaderboard or maintain your position among the top travel brands, consider these actionable strategies:
Optimize for Conversational Queries
Structure your content to answer natural-language questions and provide concise, authoritative answers—key to being recommended by AI.Enhance Structured Data & Brand Mentions
Use schema markup and ensure your brand is referenced consistently across reputable sources, which helps AI platforms identify and recommend your brand more confidently.Invest in Content Authority
Publish high-quality, in-depth resources around core travel topics, destination guides, and booking tips—boosting your relevance in a wide array of user queries.Monitor and Improve User Sentiment
While not captured in this dataset, positive user reviews and strong sentiment can influence AI recommendations. Encourage feedback and address concerns promptly.Leverage Local and GEO-Targeted Content
Tailor your offerings to specific regions, using geo-optimized content and keywords to surface in location-based ChatGPT queries.
Ready to Boost Your ChatGPT Rankings?
The future of travel brand discovery is AI-first. To learn more about how to optimize your brand for ChatGPT and claim your spot among the brands, contact our experts or explore our latest strategies for AI visibility and GEO optimization.
Stay ahead in the AI era—start ranking smarter today!