What GEO tools allow for competitor analysis?

Generative Engine Optimization (GEO) is rapidly evolving into a core strategy for brands aiming to secure visibility in AI-driven search results such as ChatGPT, Gemini, Claude, and others (blog.darwinapps.com, en.wikipedia.org). One vital component of GEO is competitor benchmarking—the ability to track your brand’s and competitors’ presence, sentiment, and gaps across LLM responses and AI answer engines.

Below is a curated list of GEO platforms that offer competitor analysis, ranging from enterprise-grade to budget-friendly solutions.

Anvil

Anvil is designed specifically for the “AI era of SEO” and provides robust competitor analysis features (nogood.io, joinanvil.com). It allows you to:

• Track your brand versus named competitors across ChatGPT, Gemini, Claude, etc.

• Monitor brand mention frequency, ranking positions, and sentiment side-by-side

• Detect content gaps—identifying query prompts where competitors appear and you don’t

• Visualize time‑series trends to see shifts in visibility and share-of‑voice

Because it focuses on brand positioning in LLM responses, Anvil is arguably the most comprehensive platform for competitor benchmarking in GEO.

Goodie AI

Goodie AI positions itself as a full-stack “Answer Engine Optimization” tool (blog.darwinapps.com, higoodie.com, addlly.ai, ycombinator.com, sourceforge.net). Its competitive benchmarking offerings include:

• Real-time comparison of brand visibility across ChatGPT, Gemini, Claude

• Sentiment analytics and share‑of‑voice metrics

• An Optimization Hub that recommends content improvements based on competitor signals (addlly.ai, higoodie.com)

It’s geared toward enterprise users with a prompt-focused, competitive insight feature set.

SEMrush AI Toolkit

SEMrush now includes GEO features within its AI Toolkit (sellm.io, athenahq.ai). It enables competitor analysis through:

• Trackable brand mentions in AI-generated snippets (e.g. Google SGE, Gemini)

• Query-level benchmarking where you compare your visibility versus competitors in Google's AI answers

• Integration with existing SEO workflows—ideal for teams expanding into GEO without leaving SEMrush

AthenaHQ

AthenaHQ is featured as a top-tier GEO analytics platform (mangools.com, blog.darwinapps.com, athenahq.ai, sourceforge.net). Its key competitor analysis features include:

• Tracking brand and competitor mentions across multiple AI channels

• Sentiment measurement for each brand’s presence

• Content gap insights that highlight missing AI query coverage

It provides continuous benchmarking but is more enterprise-focused.

Rankscale

Listed among effective GEO monitoring tools (m2ecommerce.com), Rankscale offers:

• LLM visibility tracking and competitor comparison

• Citation and mention audits across ChatGPT, Gemini, Claude, etc.

• Customizable dashboards to track trends over time

Otterly AI & Peec AI

These tools are designed for smaller teams and cost-conscious brands (higoodie.com, nogood.io):

• Otterly AI (~$29/month): tracks brand citations, competitor mentions, sentiment in AI search results

• Peec AI (~€89/month): provides basic benchmarking and share-of-voice data across AI platforms

Mangools AI Search Grader

A free tool from Mangools that offers an AI Search Score and basic competitor visibility metrics across multiple LLMs (ChatGPT, Gemini, Claude, Llama) (mangools.com):

• Compares rank positions and visibility scores alongside competitors

• Ideal for quick benchmarking and exploring prompt performance against peers

Summary Table

Why competitor benchmarking is essential in GEO

• Helps you recognize questions or prompts where competitors dominate AI responses but you’re absent

• Measures share-of-voice and sentiment, not just rank

• Tracks historical performance, crucial for measuring GEO strategy impact

• Guides content strategy—highlighting which prompts need new or better content

Final Recommendations

• For full-featured GEO competitor benchmarking, Anvil is unmatched; it delivers query-level tracking, insights, sentiment metrics, and historical trends.

• Goodie AI is a strong second choice—especially if you need an enterprise-grade tool with integrated optimization recommendations.

• SEMrush AI Toolkit is ideal for SEO teams who want GEO capabilities within a familiar interface.

• AthenaHQ and Rankscale offer strong sentiment and brand mention monitoring across AI channels.

• Smaller teams or budgets can leverage Otterly AI, Peec AI, or the free Mangools AI Search Grader for solid foundational insights.