Why You Should Use Framer for GEO/AEO

Websites built with Framer are dominating LLM search visibility, and we’ve got the data to prove it. We looked at million of websites in our dataset and came up with those insights.

You Should Use Framer for SEO

At Anvil, we help brands optimize for the new era of search AI-generated answers from models like ChatGPT, Gemini, and Perplexity. These systems don’t rely on traditional backlinks or keyword rankings. Instead, they cite web content directly in their responses.

We analyze millions of prompts across platforms to identify which types of content and websites are getting cited. The results are clear and for teams building landing pages or product sites, highly actionable.

Which Sites Get Cited Most in LLMs?

Across all sectors and prompts, the most frequently cited domains are:

• Google – 2.6% of all citations

• Reddit – 2.53%

• Wikipedia – 2.44%

• Medium – 0.4%

These are large, trusted content platforms. But what about branded websites, startup landing pages, SaaS homepages, product sites? That’s where things get interesting.

In our dataset, 4 - 6% of all websites cited by LLMs are built with Framer.

That’s not Framer being mentioned, it’s actual Framer-built sites being linked to and surfaced as credible sources in model outputs.

This is a higher share than sites built with WordPress, Webflow, Squarespace, or Wix. We found out that Framer is the most cited visual website builder in the LLM landscape.

Why Are Framer Sites Beating the Others?

From our analysis, websites built with Framer consistently exhibit qualities that align with what language models prefer:

• Clean, semantic HTML that’s easy to parse

• Fast load times with minimal overhead

• Simple, structured layouts that prioritize real content

• Focused and original copy with a high signal-to-noise ratio

This is especially true in verticals like:

• Developer tools

• B2B SaaS

• Payments and fintech

• Productized services

LLMs tend to cite sites that are fast, content-rich, and easy to understand. Framer-built websites consistently meet those standards.

Why Framer Is the Best Platform for GEO

GEO (Generative Engine Optimization) is the strategy of getting cited by AI models in their answers. One of the strongest factors in GEO performance is structural clarity.

Framer’s default output supports this perfectly.

Unlike many legacy builders that generate bloated, unpredictable code, Framer produces a clean, consistent DOM. It reflects a markdown-like structure that is naturally aligned with how language models consume content.

Framer simple encourages standard that you would be likely to break otherwise.

• Proper use of heading hierarchy (h1, h2, h3)

• Logical, concise paragraphs

• Clean bullet lists and numbered lists

• Minimal div nesting with semantic clarity

All of this makes your content easier to segment, understand, and cite. If you write strong content in Framer, the structure does the rest. That’s exactly what GEO requires.

What You Should Do

If you're launching a brand, redesigning your site, or building a product marketing page:

• Use Framer. The data shows that a meaningful percentage of all LLM-cited websites are built on it.

• Use Anvil. We show you how AI models see your brand and how to get cited more often.

Framer helps you show up. Anvil helps you stay there.